EE EN RU
Web Analytics

Google Tag Manager setup

One place for all your tracking tags. Add new analytics or ad pixels without involving a developer — in minutes, not weeks.

GTM is a container you install on your site once. After that you can add GA4, Meta Pixel, Google Ads conversions, heatmaps and other tags through a visual interface — without touching code.

A correct GTM structure is the foundation everything else relies on. Wrong setup means duplicate events, lost conversions and confused data.

What's included

01

GTM account and container

We create the GTM account, install the container on your site (HTML or CMS module), set up environments (preview/live).

02

Core tags and triggers

GA4, Google Ads conversions, Meta Pixel, LinkedIn Insight — all the necessary tags installed via GTM.

03

Event measurement

Clicks, form submissions, scroll depth, video play, file download — all through universal triggers.

04

DataLayer and custom variables

DataLayer structure for e-commerce or SaaS. Products, prices, categories — data flows safely into the tags.

05

Cookie consent and GDPR

Integration with your cookie consent tool. Tags fire only after user permission — full GDPR compliance.

Request GTM setup offer →

GTM for different businesses

E-commercecentral management for all tracking scripts
Large websitesmultiple platforms consolidated in one place
Agenciesmanaging client accounts through GTM
Developerseasy testing and deployment

How we work

  1. Audit and planning — analyse current script state, plan GTM structure.
  2. Container setup — GTM container, [GA4]{an_ga4}, Meta Pixel, Google Ads.
  3. Triggers and Variables — precise condition setting, custom variables.
  4. Testing in Preview mode — check each tag before going live.
  5. Live deployment and documentation — publishing, version control, client guide.

Frequently asked GTM questions

GTM lets you manage all tracking scripts from one place without needing to change code. Easier, faster, fewer errors than adding each script directly into the code.
Yes, GTM is the recommended way to set up [GA4]{an_ga4}. In the container we keep GA4 + Meta Pixel + Google Ads conversions + LinkedIn + other platforms.
Triggers — conditions when a tag fires (button click, form fill, scroll). Variables — data passed with the tag (user ID, purchase amount, category).
Yes, we train the client — you can add new tags and change settings yourself. For more complex technical deployments — we can also do that.

📧Request a GTM setup offer

Tell us about your website and tools — we'll create a personalised GTM strategy.

We respond within 24 hours on business days

Related services

You may also be interested in our other related services: