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Google Ads conversions

Advertising without proper tracking is throwing money out the window. We set up precise conversion measurement so every euro of ad spend works toward results.

Google Ads optimizes based on what you tell it. If conversions are not configured correctly, the algorithm optimizes against wrong signals — and you pay a higher price for a worse result.

We set up both native Google Ads tracking and GA4-imported conversions. We add Enhanced Conversions to recover data that would otherwise be lost due to cookie restrictions.

What's included

01

Conversion audit

We review the existing setup: duplication, wrong attribution, missing events, wrong values.

02

Conversion setup

Purchases, leads, calls, forms — every commercially important action measured with monetary value.

03

Enhanced Conversions

First-party data (email, phone) sent to Google securely — recovers up to 30% of lost conversions.

04

GA4 conversion import

GA4 events imported into Google Ads — bid optimization based on a more precise audience.

05

Offline conversions

Phone calls, CRM-closed deals — all sent back to Google Ads so the algorithm sees real business value.

Request Google Ads conversions offer →

Google Ads conversions for different businesses

E-commercepurchase conversions, dynamic value, categories
Lead generationform submissions, phone calls, demo requests
SaaS productsfree signups, paid plan upgrades
Local servicesphone calls, local inquiries, office visits

How we work

  1. Conversion mapping — define all important actions for Google Ads to measure.
  2. Google Ads and GA4 linking — link [GA4]{an_ga4} with Google Ads, data flows both ways.
  3. Tag Manager setup — conversion pixels, enhanced conversions.
  4. Server-side tracking — overcome iOS 14+ limitations, more accurate measurement.
  5. Testing and optimisation — verify each conversion, optimise Google Ads accordingly.

Frequently asked Google Ads conversions questions

Without conversions, Google Ads doesn't know which ads bring inquiries. The algorithm can't optimise and you waste money. Conversion tracking is the foundation for effective advertising.
Standard measures anonymously — aggregate numbers. Enhanced adds hashed customer data (email, phone) — returns 5–30% more conversions, especially for iOS users.
Similar approach for Meta Pixel. We recommend both — Google Ads and Meta conversions simultaneously.
The monetary value of each conversion — e.g. a €50 purchase vs a €5 signup. Google Ads optimises automatically based on ROAS (Return On Ad Spend).

📧Request Google Ads conversions setup offer

Tell us about your ad campaigns — we'll create a personalised conversion tracking plan.

We respond within 24 hours on business days

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