Google Analytics 4 setup
Get a precise picture of what visitors do on your site. A correctly configured GA4 is the foundation for every advertising and SEO decision.
GA4 is not just a traffic counter. It's a data platform that connects web and app, tracks the user journey, and feeds Google Ads with conversions. Wrong setup means wrong decisions and wasted ad budget.
We set up a clean, structured account: conversions, events, custom reports, integrations with Google Ads and Search Console, GDPR compliance and cookie consent.
What's included
GA4 account and installation
We create the GA4 account, install the measurement code (directly or via GTM), verify data is flowing in.
Conversions and events
We define business goals: purchases, contact forms, calls, scrolls, file downloads. Every important action is measured.
Custom events
Events specific to your business logic: video play, product view, filter use, add to cart.
Reports and Looker Studio
A Looker Studio dashboard that shows what matters at a glance. Every manager gets the data without an analyst.
Google Ads and Search Console
We connect conversions to Google Ads — the algorithm optimizes toward the right users. Search Console connection adds the organic picture.
GA4 for different businesses
How we work
- Audit and strategy — define what to measure, KPIs and goals.
- GA4 setup — Property, data streams, automatic events, enhanced measurement.
- Conversion setup — custom events, e-commerce tracking via Tag Manager.
- Audience building — segments for Google Ads and Meta.
- Reporting and training — custom dashboard, monthly reports, client training.
Frequently asked GA4 questions
Request a GA4 setup offer
Tell us about your website and measurement needs — we'll create a personalised setup plan.
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