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Facebook / Meta Pixel setup

A correctly configured Pixel = more precise Facebook and Instagram ads, better retargeting, lower CPA. After iOS 14 this matters more than ever.

Meta ads rely on Pixel and Conversions API data. The more accurate that data is, the better the algorithm finds users who buy. A poorly set up Pixel costs you 2-3x more per click.

We set up both the Pixel and the Conversions API (CAPI) — server-to-server sending that bypasses iOS 14 restrictions and cookie blocking. All standard events + custom parameters.

What's included

01

Pixel installation

Pixel code installed via GTM. Domain verification, business account setup.

02

Standard events

ViewContent, AddToCart, InitiateCheckout, Purchase, Lead — all Meta-recommended events measured.

03

Conversions API (CAPI)

Server-to-server sending that bypasses iOS 14 restrictions. Up to 30% more conversions recovered.

04

Custom events and parameters

Product categories, prices, user segments — all data through the Pixel for retargeting.

05

Aggregated Event Measurement

iOS 14 priority events configured, domain verification, all according to Meta's new rules.

Request Meta Pixel setup offer →

Meta Pixel for different businesses

E-commercepurchase journey tracking, remarketing audience building
Brandsbrand awareness measurement, viewer analysis
Courses & eventslead tracking, attendance conversions
App marketingapp install tracking, in-app events

How we work

  1. Audit and planning — define what Meta tracks on your website.
  2. Pixel installation — via Tag Manager or directly in code.
  3. Standard and custom events — PageView, ViewContent, AddToCart, Purchase + custom events.
  4. Conversion API (CAPI) — server-side tracking to overcome iOS 14+ limitations.
  5. Audiences and optimisation — Custom audiences, Lookalike, retargeting for Meta ads.

Frequently asked Meta Pixel questions

A script used by Meta (Facebook, Instagram) to track events on your website. Essential for measuring Meta ad effectiveness and optimisation.
Apple restricted Pixel data collection for iOS users. The solution is Conversion API (CAPI) — server-side tracking that moves data directly from your server to Meta. Recommended for e-shops and larger budget campaigns.
[GA4]{an_ga4} tracks all website traffic and user behaviour. Meta Pixel focuses on Meta ads — which ad works, whom to show again.
Depends on your marketing. TikTok Pixel, LinkedIn Insight Tag, Snapchat Pixel — all work similarly. We manage them through Tag Manager.

📧Request Meta Pixel setup offer

Tell us about your Meta ads and goals — we'll create a personalised Pixel setup plan.

We respond within 24 hours on business days

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